November 29, 2013 § Leave a comment
Research and collect a suitable data set.
Develop multiple options prior to developing your written project proposal. This proposal will become your personal project brief and will be expected to identify clear personal/professional aims and objectives. It will integrate reflections derived from your previous project and the formative assessment you received.
Submission of Project Proposal (via Unilearn/Assessment) Wednesday 11th December 2013 You will receive feedback upon your Proposal on Thursday 19th December 2013. Formative Assessment (graded) for this project will be on Thursday 6th March, 2014. A summary of these, and other key dates and events, are included on the schedule of studio teaching (via Unilearn/Assessment). From your data set you will develop the most appropriate concept and produce a cohesive body of work. The presentation of this work may be a number of static images or designs, moving image, virtual display, animation or physical installation – as outlined within your proposal.
November 27, 2013 § Leave a comment
Design Practice in Context Lecture 27/11/13
What is money?
Money is a universal exchange system. Cost can normally be defined as something that is surrendered to gain something else. It is important to appreciate that it might not have financial value to it. Profit is excess income after all costs and is equal to income minus the cost. However, the profit could be negative – so there is a potential loss. As a freelancer it is important to understand the logic behind cost in order to make sure we are gaining something for the service we provide.
Our current income needs to add to our cost. When a potential client buys you in they are buying your tie and professional rate. Professionalism is important to maintain. A starting point for a professional rate is around £25 per hour of work. Depending how quickly and efficiently you work depends on how much you can charge. Good quality communication between you and your client is also key.
Companies as a whole have to consider costs and income just as individuals do. A lot of other costs need to be taken into consideration for businesses – not just the obvious costs, but things like insurance and depreciation, repairs, loans, interest staff costs etc. It is vital to be constantly aware of these things.
Cash flow is a term to describe the continuous movement of money going in and money going out – but where is it from and where is it going to? An important factor to consider is whether income is greater or less than your outgoings. If your outgoings are greater than income then it is finite and there is a risk of bankruptcy.
November 25, 2013 § 1 Comment
Thinking & Practice Tutorial 25/11/13
Today we looked at keyframes and pre-comps in animation.
A new composition and a new solid were created and positioned with the timeline so that the object could be animated. By moving the timeline to different points and moving the shape, the shape will move to the path that has been made when the timeline is played. One thing to note is that the object will not travel in a straight line – this is because After Effects will try to smooth out the movement by default when it creates keyframes. This is called interpolation.
When the shape is selected at a specific point you can see the handles – these can be changed within the animation depending on which tangents are altered. If you right click on the position layer and click on ‘Keyframe Interpolation’, the interpolation can be changed to ‘linear’ so that the shape moves move in a straight line.
When the animation is played after this, it is clear that the shape moves slightly slower on the x axis than on the y axis. This is because the keys are evenly spaced, but the distances are different lengths – this alters the speed of the animation. A visual representation of this can be viewed in the graph editor. To change this, select the layer and go to ‘Rove Across Time’. This tries to even out the animation so that it is consistent no matter what the start and end times are set at. This saves you having to calculate even timed spaces yourself.
A new composition was then made as another thing we were shown today was how to pre-compose. A new solid was created as a 500 x 500 square. By clicking on this layer and going into ‘Scale’, you can animate the shape by moving the timeline onward a couple of seconds, and then clicking animate – then, by moving the timeline back to 0 and making the scale of the square 0, when the timeline is played the shape will grow in size from 0 to 100%. To make the transition smoother, right click on the layer and go to ‘Keyframe Assistant > Easy Ease’ – the animation then plays quite differently. The shape scales up to 100% but in a slower and smoother way than previously.
If the layer is duplicated and made a different colour, once scaled you can create quite a nice animation where the two shapes scale in time with each other. By duplicating the layers and re-scaling them, you can create quite complex animations by making the shapes interact with each other – by duplicating the layers the shapes have the same animated properties as the originals, so will scale at the same rate as the initial square that was made. Using pre-comps is a useful and simple method for doing this.
November 19, 2013 § Leave a comment
This week is workshop week, and my chosen workshop was the Crim Collective Wall Painting workshop. Using the pen tool and a strict colour scheme in Illustrator I created these shapes using only triangles. Some of the designs were then projected on to the studio wall, and by drawing down them and restricting certain areas with masking tape, we were able to re-create some of the shapes on the studio wall.
November 13, 2013 § Leave a comment
So as the final name for my book was settled, I went ahead with designing a title to go on the front cover and certain pages in the book. I used the typeface ‘Pegasus’ – which, as you can tell by it’s title, is very Greek inspired. The typeface is sans serif and is quirky in that the letters are different sizes, and missing certain strokes. The fluency of the font reminds me of some of the shops and restaurants I saw whilst in Parga. The font however did not include accents, and one was needed over the ‘o’ to make the grammar correct for the word – pórta. Subsequently, I used an apostrophe and rotated it to make it into accent form. The shape of the accent then inspired me to create a little quirky aspect to my book – I used the apostrophe on multiple pages, and on my door imagery created for the quote page, I used it to represent a door handle.
I wanted a clean, legible typeface for the rest of the information in the book. I used ‘Univers 45 Light’ which I felt gave the book a nice contemporary and professional look to it. Once aligned with my baseline grid and page headers, the book as a whole looked a lot more finished. For headings I used a larger point size, but other than that the type is consistent throughout the book.