D&AD: Visual Research

February 28, 2014 § Leave a comment

Competition

I took some photographs of my housemates tie dye collection to try and incorporate some different patterns in my next designs. Tyler not only wears a lot of tie dye but was wearing it on the night of the VMA’s so seems appropriate to represent the event.

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D&AD: Development

February 28, 2014 § Leave a comment

Competition

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Having previously done a illustrative response and a typographical response, I began to expand on my typographical outcome. I did some experiments to see what would work.

 

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For this experiment I used the same font as my typographical response. I used an image of the VMA award that Tyler won and placed the quote over the top to try and form the shape of the award. I thought this looked visually interesting until I removed the photo layer – then I realised it didn’t look good at all. Even when rotated, and I messed around with the colour a bit, it failed to look like the image I wanted, so I discarded this idea straight away.

 

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I then started to use different fonts to see if I could get a better look from them. I also used a different quote. I was still not convinced that the designs were good enough, so I tried something different.

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Using one of the sketches I did to create my original illustration idea of Tyler, I stylised it in photoshop to make it look more illustrative. I liked the appearance of it and thought it related to some of the imagery associated with Tyler – like the drawings they use on their clothing brands and album covers. I experimented with different typography and layering techniques until I came up with this poster (shown above) which I was quite happy with the outcome.

However, after the seminar on Thursday, I realised the concept was not as strong as my previous typographical designs, for which I got a better response for. So I am going to develop this one further for my final outcome – by experimenting and creating an array of layout.

White Noise: Media Power & Mass Communication

February 26, 2014 § Leave a comment

Design Practice in Context 2 Lecture 26/02/14

Radio History – Listening Communities

BBC Radio launched in November 1922 – broadcasted popular and classical music concerts. Did not want to interfere with newspapers. It became a new social and cultural past time. They could listen to announcements from the King. Education was an important priority – by the 30s education broadcasts were very popular in schools.

The Power of Radio

3 out of 4 families owned a radio and people used to go round to their friends houses to listen to their favourite broadcasts. On Halloween night in 1938, Orson Wells adapted the HG Wells novel ‘War of the Worlds’ into a play and broadcast it on the radio to gain more listening numbers. People believed it to be true due to the sound effects and believability of the broadcast – people killed themselves, fled their towns, went to churches to seek help, rang police. Orson Wells was taken to court for this.

TV History

TV had less of an audience than radio at first. Actors got paid less than radio hosts because the actors only appeared on miniatures on TV rather than hosting an entire show. In 1939 programmes were being broadcast 7 days a week to an audience of 8,000 – but only for a few hours. For defence reasons, the TV was cut off during the World War I bombings as they thought the enemy would use the TV transmitters for their benefit. The radio came back into play and was the people’s source of information during the war. TV started back up again when the war was over.

The Power of TV

The Gulf War of the 1990s was broadcast on TV – for the first time ever war was shown on television for audiences to see. Audiences at that time were glued to the TV set – it would have been very discomforting to them to see such images. Today we have been desensitised so these images are not as shocking to us

TV Trends

The average person spends approximately 4 hours a day watching TV. 14.1 million watched the New Years firework display in 2013. 13.5 million tuned into I’m A Celebrity. 12.9 million watched Britain’s Got Talent. The peak in July 2013 was 17 million that tuned into Wimbledon.

Mass Hysteria & Media Dependency

Princess Diana’s tragic death and the 9/11 attacks are the two most memorable events that caused TV mass hysteria. Bhutan, a country in Southern Asia was the last place ever to get TV – in 1999. To them CNN and the BBC were the most violent TV channels because they were showing real world events that they were so naive to. They banned wrestling from being broadcast because it was too aggressive. The French World Cup in 1998 was the first thing they were showed, followed by the coronation of their King. 70% of Bhutan’s population don’t have electricity – so the impact of TV only affected a small sector of their population.

The future of TV has never looked so healthy – this is due to social media. 61% of people are ‘TV talkers’ – they agreed they watch more TV since they started discussing shows online, such as Facebook and Twitter.

Reinforcing the Brand: Design Modifications

February 24, 2014 § Leave a comment

Thinking & Practice

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I decided to refine the design by using a different photo (above) of the Eifel Tower to make it appear more iconic. I also added a website address and logo on the back and reduced the size of the ingredients list.

 

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This is the new mockup:

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Next job: get it printed!

Reinforcing the Brand: Further Development

February 24, 2014 § Leave a comment

Thinking & Practice

Here are the first mockups for my packaging design – they contain the logo I made and the Meek Mill ‘Dream Chasers’ logo, suitable packaging information (ingredients, estimated quantity). I also chose to give my aftershave a USP – a free shot glass included with the prduct. This further endorses the idea of Ciroc vodka within the product.

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As stated before, one of the major aspects of the Ciroc image is celebrity endorsement. I chose to use Meek Mill, a member of the Maybach Music Group (Rick Ross’ music label – Rick Ross is a big supporter of Ciroc). For the sake of the product, I chose to state that the aftershave brand features in a music video of his called ‘Dream Chasers’ for which there is a logo; this will be used on the front of the packaging.

 

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Reinforcing the Brand: Development

February 24, 2014 § Leave a comment

Thinking & Practice

I have created a mood board identifying the overall image associated with the brand Ciroc. In effect it shows the connotations of the lifestyle associated with the vodka, but more importantly values that I will need to transcribe to the packaging design. As you can see, the colour scheme is very cool and uses a lot of different shades of blue – something that will definitely feature in my designs. Most of the images here relate to a luxury lifestyle. I also included colour and texture swatches to gain an idea of how I will approach the design.

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Here are some sketches I did to get down my ideas about the logo and some packaging concepts:

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I decided to go with the name ‘Roc’ for the aftershave. The reasons for this are because (rather obviously) the letters feature in the word ‘Ciroc’ but also the word itself sounds  quite masculine. The other reason was that I could incorporate the blue circle which features on the Snap Frost bottle. I tried and tested different ways of putting the circle into the text to see what looked best. I used a sans serif font, but I tried a few different ones out to get an idea of what would look effective. I wanted the logo to be striking but keep in tone with the current designs. Here is the result. I am quite pleased with this; I think it looks clean and refined. In the logo I included the parent brand, so the title of the aftershave is “Roc by Ciroc: Eau de toilette pour homme (the latter meaning aftershave for men).

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I printed out my net on A4 just to test that the dimensions were okay and it assembled logically. It worked fine – I will have to note to get rid of construction lines when I print the final design. The final design will be on A3 card.

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Here are some sketches I did to get an idea of layout and design, and the kinds of things I want to include on my packaging template.

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Once my logo was finished and I sketched out some ideas, I started to mock up the design. I started off by placing the logo and adding a background. I used a subtle blue gradient to keep in line with my colour scheme.

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I wanted to tie down the French authenticity of the brand so I used a photograph I took when I visited Paris (pictured left).

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I desaturated the photo and blended it into the background. I wanted the design to be as clean as possible so I made the image almost silhouette like but with the sky still visible. I like the look of this because it gives texture to the design and nicely frames the bottom of the packaging.

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Reinforcing the brand: Narrative & Brand Value

February 21, 2014 § Leave a comment

Thinking & Practice

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Here I looked more into some brand values that will come across in the aftershave. I looked at some of the existing packaging used for the Ciroc vodka and some of the ways in which the brand are promoted. I then researched into Diageo, the owners of Ciroc, and some of their concepts.

In terms of a USP for my aftershave – I will try and incorporate many of the brand values of Ciroc in the packaging and use celebrity endorsement of somebody from MMG (Maybach Music Group – Rick Ross’ record label) but one thing that would make the product stand out from others would be another kind of incentive – a free Ciroc shot glass with every aftershave bottle purchased. This could be somehow advertised on the packaging.

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