Reinforcing the brand: Narrative & Brand Value

February 21, 2014 § Leave a comment

Thinking & Practice

Screen Shot 2014-02-21 at 14.35.24 Screen Shot 2014-02-21 at 14.54.25

 

Here I looked more into some brand values that will come across in the aftershave. I looked at some of the existing packaging used for the Ciroc vodka and some of the ways in which the brand are promoted. I then researched into Diageo, the owners of Ciroc, and some of their concepts.

In terms of a USP for my aftershave – I will try and incorporate many of the brand values of Ciroc in the packaging and use celebrity endorsement of somebody from MMG (Maybach Music Group – Rick Ross’ record label) but one thing that would make the product stand out from others would be another kind of incentive – a free Ciroc shot glass with every aftershave bottle purchased. This could be somehow advertised on the packaging.

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