Reinforcing the Brand: Further Development

February 24, 2014 § Leave a comment

Thinking & Practice

Here are the first mockups for my packaging design – they contain the logo I made and the Meek Mill ‘Dream Chasers’ logo, suitable packaging information (ingredients, estimated quantity). I also chose to give my aftershave a USP – a free shot glass included with the prduct. This further endorses the idea of Ciroc vodka within the product.

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As stated before, one of the major aspects of the Ciroc image is celebrity endorsement. I chose to use Meek Mill, a member of the Maybach Music Group (Rick Ross’ music label – Rick Ross is a big supporter of Ciroc). For the sake of the product, I chose to state that the aftershave brand features in a music video of his called ‘Dream Chasers’ for which there is a logo; this will be used on the front of the packaging.


Screen Shot 2014-02-24 at 20.04.49Screen Shot 2014-02-24 at 20.04.55

Screen Shot 2014-02-24 at 20.04.41


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