Reinforcing the Brand: Further Development
February 24, 2014 § Leave a comment
Thinking & Practice
Here are the first mockups for my packaging design – they contain the logo I made and the Meek Mill ‘Dream Chasers’ logo, suitable packaging information (ingredients, estimated quantity). I also chose to give my aftershave a USP – a free shot glass included with the prduct. This further endorses the idea of Ciroc vodka within the product.
As stated before, one of the major aspects of the Ciroc image is celebrity endorsement. I chose to use Meek Mill, a member of the Maybach Music Group (Rick Ross’ music label – Rick Ross is a big supporter of Ciroc). For the sake of the product, I chose to state that the aftershave brand features in a music video of his called ‘Dream Chasers’ for which there is a logo; this will be used on the front of the packaging.