Reinforcing The Brand: Photo Alterations

March 31, 2014 § Leave a comment

Thinking & Practice

Just to finalise my aftershave packaging, I decided to touch up some of the photos I had to remove shadows/tone that was easily picked up in the photos. I manipulated them in photoshop to improve them.

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Using Adobe Acrobat to Handle Print Issues

March 31, 2014 § Leave a comment

Thinking & Practice Tutorial 31/03/14

Acrobat is a piece of software that allows you to manage print documents in what is called a ‘portable document’ format. Today we looked at the basics and what the options are/what they do. Acrobat can detect if you have used a spot (pantone) colour rather than a process colour in the Output Preview. The Output Preview also allows you to troubleshoot any problems you may have before sending them to print. It lists any errors that exist within the document – however it does not let you fix them – to do this you must use the preflight dialogue box to troubleshoot.

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Data Visualisation: Further Edward Tufte Research

March 31, 2014 § Leave a comment

Professional Practice

I was lucky enough to be loaned two books by Edward Tufte – one of which, – ‘The Visual Display of Quantitive Information’ – I already looked at for initial research, but only online – so it was really useful to look at the physical book and pick out some of the interesting ways of envisioning data. The other one, ‘Envisioning Information’ – was another in depth look at how to accurately create visuals for a set of data. Wonderful books and a useful aid to my development.

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Data Visualisation: Nicholas Felton

March 31, 2014 § Leave a comment

Professional Practice

Nicholas Felton is a New York based designer and Product Designer at Facebook. These designs are selected from his annual personal reports regarding several aspects of his life. The designs are incredibly intricate and detailed and have inspired me to delve further into my data to pull something visual like this from the information I collcected.

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Data Visualisation: Another Re-think

March 30, 2014 § Leave a comment

Professional Practice

After analysing my current designs it was brought to my attention that they still need improvement. The designs I have are too much like data graphics rather than a clear cut visualisation of data – many of them simply display facts rather than showing a diagram of some sort that you can draw a conclusion from. Therefore, I will start sketching out new ideas using the data I have and continue my research – hopefully this will improve the outcome of my designs.

Further Dissertation Prep & Subliminal Advertising

March 26, 2014 § Leave a comment

Design Practice in Context 2 Lecture 26/03/14

Gather together as much information as possible in assembling the literature review – you are light laying the ground work; it sets up different pockets of theory and practice that all come together and enable us to say something new/something fresh. It sets up the platform that can be used as a springboard to say something interesting. Who are the key theorists/texts/practitioners/designers that feature strongly in the argument that you are giving? It sets up a framework and talks about historical works of significance that are related to the topic. Some of the more creative dissertations bring together two things that you might not have thought worked initially.

Outlining and regurgitating ideas that have already been used can get you an acceptable mark but the high grade work tries to say something new. Methodology must be appropriate to the topic. If using questionnaires they must be widespread (100+ responses) in order to get accurate feedback. Interviews and case studies can be used as a reference point.

Subliminal Advertising is where coded messages are inserted into images, sound, film, that may persuade you to do something – a manipulative element. It has a conspiracy theory status that feeds into pop culture as well. There was a particular outbreak of subliminal advertising in the 70s. The idea of hermeneutic (multiple) theory analysis and the structures of social control coming together would lead to an argument that is largely critical.

Using InDesign for Business Purposes

March 26, 2014 § Leave a comment

Thinking & Practice Tutorial 24/03/14

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This tutorial informed us on how to set up an InDesign document for different printing methods, which can be useful if you plan to impress a design agency with professional looking print based materials.

To start, we opened up a basic A4 InDesign document. We selected 4 random images off the internet and laid them out in the document one below the other. If you were professionally getting this printed, you would use an offset litho printer where each process requires a metal plate (for each different colour, CYMK process). After going into Window > Output > Separator, we created a new layer above images called ‘text’. We typed out “100% Yellow”, “100% Magenta” etc for each colour in the CYMK process. We turned on swatches and looked at the default swatches.With these, we recoloured the text to the exact colours.

If you wanted to print metalic, you would look through the pantone books and look up the code (as a Graphic Designer you would never do it based on screen). We created a new colour swatch and changed the process spot – spot colours are pre-mixed. We looked up the pantone metallic coat under “Colour Mode”, hit okay, then a swatch appears and you will have 5 separations, now including the metallic colour.

Spot UV on Business Cards

This is the same process for embossing, debossing or die cutting (punching text out of paper), but you need to ask the printer just to make sure you are doing it right. To do this we created a new layer and called it ‘varnish’. This can be any spot colour (because it’s clear) as long as it’s a specified spot colour. We chose an image we wanted to stand out and created a rectangle which is a varnish colour – as long as printer knows the image is there, the colour will not print!

To create an instruction layer, take off the print layer and it appears metallic in the layers palette – then as soon as you turn the separations on, it will disappear because it is not classed as a proper layer. To export, go to File > Print > Postscript File and set the colour mode t0 CYMK. A post script file is like a very basic pdf file. If you give that to a printer, you will save a lot of money – they can transfer it directly to the printing plates. Ask them how they want to get the submitted separations before committing to a print job.

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