D&AD: Design Development

March 4, 2014 § Leave a comment

Competition

Using the tie dye photos, I experimented with a vast number of different layout and layering techniques to see which would look the best. I also was more experimental with the typography – putting emphasis on certain words, using a separate text box for each word so I could adjust the kerning and leading, and rotation of each word, accordingly. I am much happier with the results:

Screen Shot 2014-03-04 at 00.42.00

I will continue to do experimentation of this nature for my other designs, I plan on doing 2 or 3 more using different quotes and visuals.

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