Reinforcing The Brand: Photo Alterations

March 31, 2014 § Leave a comment

Thinking & Practice

Just to finalise my aftershave packaging, I decided to touch up some of the photos I had to remove shadows/tone that was easily picked up in the photos. I manipulated them in photoshop to improve them.

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Using Adobe Acrobat to Handle Print Issues

March 31, 2014 § Leave a comment

Thinking & Practice Tutorial 31/03/14

Acrobat is a piece of software that allows you to manage print documents in what is called a ‘portable document’ format. Today we looked at the basics and what the options are/what they do. Acrobat can detect if you have used a spot (pantone) colour rather than a process colour in the Output Preview. The Output Preview also allows you to troubleshoot any problems you may have before sending them to print. It lists any errors that exist within the document – however it does not let you fix them – to do this you must use the preflight dialogue box to troubleshoot.

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Using InDesign for Business Purposes

March 26, 2014 § Leave a comment

Thinking & Practice Tutorial 24/03/14

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This tutorial informed us on how to set up an InDesign document for different printing methods, which can be useful if you plan to impress a design agency with professional looking print based materials.

To start, we opened up a basic A4 InDesign document. We selected 4 random images off the internet and laid them out in the document one below the other. If you were professionally getting this printed, you would use an offset litho printer where each process requires a metal plate (for each different colour, CYMK process). After going into Window > Output > Separator, we created a new layer above images called ‘text’. We typed out “100% Yellow”, “100% Magenta” etc for each colour in the CYMK process. We turned on swatches and looked at the default swatches.With these, we recoloured the text to the exact colours.

If you wanted to print metalic, you would look through the pantone books and look up the code (as a Graphic Designer you would never do it based on screen). We created a new colour swatch and changed the process spot – spot colours are pre-mixed. We looked up the pantone metallic coat under “Colour Mode”, hit okay, then a swatch appears and you will have 5 separations, now including the metallic colour.

Spot UV on Business Cards

This is the same process for embossing, debossing or die cutting (punching text out of paper), but you need to ask the printer just to make sure you are doing it right. To do this we created a new layer and called it ‘varnish’. This can be any spot colour (because it’s clear) as long as it’s a specified spot colour. We chose an image we wanted to stand out and created a rectangle which is a varnish colour – as long as printer knows the image is there, the colour will not print!

To create an instruction layer, take off the print layer and it appears metallic in the layers palette – then as soon as you turn the separations on, it will disappear because it is not classed as a proper layer. To export, go to File > Print > Postscript File and set the colour mode t0 CYMK. A post script file is like a very basic pdf file. If you give that to a printer, you will save a lot of money – they can transfer it directly to the printing plates. Ask them how they want to get the submitted separations before committing to a print job.

Keyframes & Animation in Cinema 4D

March 26, 2014 § Leave a comment

Thinking & Practice Tutorial 24/03/14

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In this session we look at keyframes and Animation in Cinema 4D.

Firstly we selected an object and set the timeline to zero. On the z axis it shows move we made. Using command and selecting the orange dot next to the z axis turns it orange, showing the movement of the object. We went to mode > project and set the frames per second (FPS) to 25, the timeline to 100, frame Rate to 25 and the render settings to a width  of 960 X 540 much like you can in After Effects. Making sure we can see the ‘action safe’ option, we created a scene with a cube, sphere and a cone. We then added colour  by double clicking then double clicking again on the swatch, and made each shape a different colour. We also added a floor object. We could drag a colour to the objects and white to the floor, then animate each object individually.

To create looping animation, we selected the first frame and pressed control and dragged the frame to copy it onto last frame. This then creates a seamless follow on animation. We added rotation at 360 degrees to the cone, then moved the frame to the end. When playing the animation, Cinema 4D automatically has ease in and ease out (which you had to set up in After Effects). If you want to change this, go to Window > Timeline > Curve editor. Going into the drop down menus and opening these out, you can see the curve of the movement. You can alter the movement so that it is linear – the rotation then becomes constant and with the sphere it changes the type of movement you can alter each one separately.

We created a camera, went to the top of view port, dragged the camera into the null (which is create at 0,0,0) then rotated the null, which automatically rotates the camera around the scene. If you go into Window > Timeline again, you can see the null has a curve, so setting it to linear makes the rotation constant – it will loop continually. You can zoom out without affecting the animation.You can experiment by adding lights, different materials and textures.

 

Cinema 4D: Materials & Lights

March 17, 2014 § Leave a comment

Thinking & Practice Tutorial 17/03/14

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We continued with our introduction to cinema 4D. I created an environment to experiment with by going to Floor > Create Floor > Environmental floor. I also added a background object, which doesn’t show up in our window initially. With the two objects I created a material to go on them, by going to Create > New Material and set a standard white colour and dragged it onto the floor and background. With the floor selected we added a compositing tag and turned on ‘compositing background’ which shows up as a flat white background when rendered.

Once a light was created, I added co-ordinates to it. I positioned it at 600, y 1000 and z -1000. The main light will cast shadows on the scene. By going to light > general > shadows, then mode > view settings and ensure ‘view’ is selected, it enables us to view the shadows in the viewport. Then, going into the object creation tab and creating a sphere, you can adjust the shadow of the object – the lower down the sphere is, the longer the shadow appears. I then added a material for the sphere – for which I applied a red shade.

Adding a reflection and a texture map gives a gradient to the reflection. The more objects in the environment, the more you see reflected in the sphere. Adding a noise texture overrides the colour – this can easily be changed by using the sliders in the options panel. You can also change the contrast within these options.

Reinforcing the Brand: Research & Development Document

March 2, 2014 § Leave a comment

Thinking & Practice

Reinforcing the Brand: Ciroc Aftershave Packaging

Reinforcing the Brand: Product Photoshoot

March 2, 2014 § Leave a comment

Thinking & Practice

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